How Much Does Google Advertising Cost?

samomrva
12. 12.
Minut čtení: 2

Google advertising typically costs $0.80–$6 per click for most small businesses, but the exact price depends on your industry and competition.

High-demand industries (lawyers, emergency trades, insurance) can pay $10–$70+ per click, while low-competition services may pay under $2.

If you're a small business starting from scratch, the minimum realistic budget is:

$10/day ($300/month) for basic visibility
$20–$35/day if you want consistent leads
$50+/day in competitive industries like real estate, dental, trades, or finance

Below these numbers, Google won’t have enough data to optimise your ads — you’ll pay more per click and see fewer results.

Simple rule:If your goal is leads, not just clicks, you should invest enough to get at least 50–100 clicks per month, otherwise Google can't optimise properly.

Google Advertising Price Breakdown

1. Cost Per Click (CPC) by Industry

Low-cost industries: $0.80 – $2(gyms, cafés, local shops, low-competition services)
Medium industries: $2 – $6(beauty, physiotherapy, fitness services, cleaning)
High competition: $10 – $70+(lawyers, dentists, plumbers, real estate)

2. Monthly Budget Expectations

Basic presence: $300/month
Steady leads: $600–$1,200/month
Competitive industries: $1,500–$3,000+

3. What You Actually Pay For

Google charges based on:

your industry
your location
your ad quality
your landing page experience
the time/day and competition at that moment

It’s auction-based !

Nobody gets a fixed price and the price for lick are estimated based on low budget small businesses accounts.

How to Advertise on Google Locally

Local Google Ads work best when budgets are tight. If you want to advertise locally:

start with a 10–20 km radius
avoid broad targeting (Expensive key words)
use search terms that match exactly what your customers type (but expect low traffic)
block low-intent searches with negative keywords