How to Advertise as a Plumber in Sydney (Simple Google Ads Guide)

If you’re a plumber in Sydney and want more calls, Google Ads is one of the ways to get work. People search when something breaks and they need help now.

This guide shows how to run your first Google Ads, what to focus on, and how not to waste money.

Why Google Ads Works for Plumbers

Google Ads works because people search things like:

• emergency plumber sydney

• blocked drain plumber near me

• hot water system repair sydney

These people are not just looking around — they usually want to call someone right away.

One decent job can often pay for your ads.

Step 1: Pick the Right Type of Ads

If you’re just starting, keep it basic.

The best ads for plumbers are:

• Google Search ads

• Call-only ads (so people can call you straight from their phone)

Skip YouTube ads, display ads, or anything complicated at the start.Your goal is simple: get phone calls.

Step 2: Pick the Right Keywords (Very Important)

If your budget is around $500 a month, keywords matter a lot.

There Are Two Types of Keywords

1. General Plumbing Keywords (Cost More)

Examples:

• plumber

• plumbing services

• plumber sydney

Everyone uses these. That means:

• Higher cost per click

• Lots of clicks, but not always real jobs

With a small budget, these can burn money fast.

2. Specific Job Keywords (Best to Start With)

These are searches for real problems:

• emergency plumber sydney

• blocked drain plumber sydney

• hot water system repair sydney

• burst pipe plumber near me

If you’re good at a certain job, start there.These searches usually turn into calls.

How to Set Up Your Keywords

Best setup for a small budget:

• Campaign 1: Emergency or specific jobs

• Campaign 2: General plumbing (later, if budget allows)

This way most of your money goes to people who need help now.

What Match Types to Use

When you start:

• ✅ Use phrase match (for example: “emergency plumber sydney”)

• ❌ Avoid broad match, even if Google suggests it

Broad match shows your ad for too many random searches and can drain your budget.

Step 3: Advertise Only Where You Work

Only show ads in areas you actually service.

Good setup:

• Sydney + nearby suburbs

• Exclude areas you don’t go to

Advertising too far away usually just wastes money.

Step 4: Write Ads That Make People Call

Your ad should be clear and simple.

Example:Emergency Plumber Sydney – 24/7 Blocked drains, leaks, hot water issues. Fast service. Call now.

No fancy words needed. People care about speed and reliability.

Step 5: Track Your Calls

If you don’t track calls, you don’t know what’s working.

At least:

• Turn on Google call tracking

• Track calls from ads and your website

Most plumbers skip this and guess instead.

Step 6: Set a Real Budget

Plumbing ads in Sydney aren’t cheap.

A realistic start:

• $30 per day

Emergency jobs cost more per click, but one job usually covers it.

Common Mistakes Plumbers Make

• Using broad keywords

• Advertising too wide

• Not tracking calls

• Letting ads run without checking them

Most ads fail because of setup mistakes, not because Google Ads doesn’t work.

Final Word

Google Ads can feel confusing at first.

If you want help setting this up properly, fixing an existing campaign, or just want someone to check your ads, feel free to contact me.

A few small fixes can save you a lot of money and bring more calls.